Bank Selection Decisions and Market Segmentation

Bank Selection Decisions and Market Segmentation

Anderson, W. Thomas, Cox, Eli P., Fulcher, David G.
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Volume:
40
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224297604000107
Date:
January, 1976
File:
PDF, 819 KB
english, 1976
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