Automatic and Strategic Processes in Advertising Effects

Journal of Marketing 1996 / 10 Vol. 60; Iss. 4

Automatic and Strategic Processes in Advertising Effects

Grunert, Klaus G.
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Volume:
60
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224299606000408
Date:
October, 1996
File:
PDF, 1.83 MB
english, 1996
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