The Effect of Type of Elaboration on Advertisement...

Journal of Marketing Research 1996 / 11 Vol. 33; Iss. 4

The Effect of Type of Elaboration on Advertisement Processing and Judgment

Malaviya, Prashant, Kisielius, Jolita, Sternthal, Brian
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Volume:
33
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379603300403
Date:
November, 1996
File:
PDF, 1.57 MB
english, 1996
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