Marketing Plans for Services (A Complete Guide) || The...

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Marketing Plans for Services (A Complete Guide) || The nature of services marketing

McDonald, Malcolm, Frow, Pennie, Payne, Adrian
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Volume:
10.1002/97
Year:
2012
Language:
english
DOI:
10.1002/9781119207306.ch2
File:
PDF, 542 KB
english, 2012
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