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The importance of advertising skepticism for brand...

The importance of advertising skepticism for brand extension appeals

Hernandez, José Mauro da Costa, Wright, Scott A., Affonso, Felipe M.
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Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21205
Date:
March, 2019
File:
PDF, 605 KB
english, 2019
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