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Point-of-Sale Marketing Mix and Brand Performance – The Moderating Role of Retail Format and Brand Type
Jindal, Pranav, Zhu, Ting, Chintagunta, Pradeep K., Dhar, Sanjay K.Year:
2018
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.3127580
File:
PDF, 483 KB
2018