Couponing Strategies in Competition between a National...

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Couponing Strategies in Competition between a National Brand and a Private Label Product

Bauner, Christoph, Jaenicke, Edward C., Wang, Emily Yucai, Wu, Ping-Chao
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Year:
2018
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.3297060
File:
PDF, 393 KB
2018
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