Early Prediction of Market Success for New Grocery Products

Early Prediction of Market Success for New Grocery Products

Fourt, Louis A., Woodlock, Joseph W.
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Volume:
25
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224296002500206
Date:
October, 1960
File:
PDF, 979 KB
english, 1960
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