An Evaluation of the General Theory of Marketing

Journal of Marketing 1972 / 07 Vol. 36; Iss. 3

An Evaluation of the General Theory of Marketing

Pinson, Christian R. A., Angelmar, Reinhard, Roberto, Eduardo L.
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Volume:
36
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224297203600313
Date:
July, 1972
File:
PDF, 729 KB
english, 1972
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