Guidelines for Developing International Marketing...

Journal of Marketing 1973 / 04 Vol. 37; Iss. 2

Guidelines for Developing International Marketing Strategies

Wind, Yoram, Douglas, Susan P., Perlmutter, Howard V.
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Volume:
37
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224297303700205
Date:
April, 1973
File:
PDF, 1.14 MB
english, 1973
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