A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables
Blattberg, Robert C., Eppen, Gary D., Lieberman, JoshuaVolume:
45
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298104500111
Date:
January, 1981
File:
PDF, 1.49 MB
english, 1981