Novelty, Complexity, and Importance as Causal Determinants...

Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior

McQuiston, Daniel H.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
53
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298905300205
Date:
April, 1989
File:
PDF, 1.76 MB
english, 1989
Conversion to is in progress
Conversion to is failed