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Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
Bucklin, Randolph E., Gupta, SunilVolume:
29
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379202900205
Date:
May, 1992
File:
PDF, 1.78 MB
english, 1992