The implementation of integrated marketing communication...

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The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England

Manoli, Argyro Elisavet, Hodgkinson, Ian R.
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Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2019.1593225
Date:
March, 2019
File:
PDF, 1.71 MB
2019
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