Black Consumer Reactions to “Integrated” Advertising: An...

Black Consumer Reactions to “Integrated” Advertising: An Exploratory Study

Gould, John W., Sigband, Norman B., Zoerner, Cyril E.
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Volume:
34
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224297003400305
Date:
July, 1970
File:
PDF, 969 KB
english, 1970
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