Segmenting elder German grocery shoppers based on shopping...

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International Journal of Retail & Distribution Management 2019 / 03

Segmenting elder German grocery shoppers based on shopping motivations

Oeser, Gerald, Aygün, Tanju, Balan, Claudia-Livia, Paffrath, Rainer, Schuckel, Marcus Thomas
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Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/IJRDM-02-2018-0033
Date:
March, 2019
File:
PDF, 280 KB
english, 2019
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