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Nostalgic advertising: managing ambivalence to make it work
Srivastava, Ekta, Maheswarappa, Satish S., Sivakumaran, BharadhwajJournal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-04-2018-0127
Date:
March, 2019
File:
PDF, 210 KB
2019