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Do mobile banner ads increase sales? Yes, in the offline channel
Osinga, Ernst C., Zevenbergen, Menno, van Zuijlen, Mark W.G.Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2019.02.001
Date:
March, 2019
File:
PDF, 477 KB
english, 2019