Marketing and branding in family business: Assessing the...

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Journal of Family Business Strategy 2019 / 3

Marketing and branding in family business: Assessing the landscape and charting a path forward

Binz Astrachan, Claudia, Prügl, Reinhard, Hair, Joseph F., Babin, Barry J.
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Language:
english
Journal:
Journal of Family Business Strategy
DOI:
10.1016/j.jfbs.2019.02.003
Date:
March, 2019
File:
PDF, 855 KB
english, 2019
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