Application of Operations Research to Personal Selling...

Journal of Marketing 1968 / 01 Vol. 32; Iss. 1

Application of Operations Research to Personal Selling Strategy

Montgomery, David B., Webster, Frederick E.
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Volume:
32
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224296803200111
Date:
January, 1968
File:
PDF, 1.19 MB
english, 1968
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