Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes
Carpenter, Gregory S., Glazer, Rashi, Nakamoto, KentVolume:
31
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379403100302
Date:
August, 1994
File:
PDF, 1.54 MB
english, 1994