The Impact of Relational Characteristics on Consumer...

International Journal of Electronic Commerce 2019 / 04 Vol. 23; Iss. 2

The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites

De Keyzer, Freya, Dens, Nathalie, De Pelsmacker, Patrick
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Volume:
23
Language:
english
Journal:
International Journal of Electronic Commerce
DOI:
10.1080/10864415.2018.1564551
Date:
April, 2019
File:
PDF, 478 KB
english, 2019
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