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International Journal of Strategic Communication 2019 / 03

The Effectiveness of Social Media Storytelling in Strategic Innovation Communication: Narrative Form Matters

Weber, Patrick, Grauer, Yannick
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Language:
english
Journal:
International Journal of Strategic Communication
DOI:
10.1080/1553118X.2019.1589475
Date:
March, 2019
File:
PDF, 1.29 MB
english, 2019
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