Opinion Leaders in Institutional Markets

Journal of Marketing 1974 / 04 Vol. 38; Iss. 2

Opinion Leaders in Institutional Markets

Schiffman, Leon G., Gaccione, Vincent
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Volume:
38
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224297403800210
Date:
April, 1974
File:
PDF, 707 KB
english, 1974
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