Ethnic food advertising formats and consumers’ responses:...

International Journal of Hospitality Management 2019 / 09 Vol. 82

Ethnic food advertising formats and consumers’ responses: Picture-dominant or text-dominant?

Kim, DongHee, Jang, SooCheong (Shawn)
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Volume:
82
Language:
english
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2019.03.023
Date:
September, 2019
File:
PDF, 699 KB
english, 2019
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