The Macromarketing/Micromarketing Dichotomy: A Taxonomical...

The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model

Hunt, Shelby D., Burnett, John J.
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Volume:
46
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298204600305
Date:
July, 1982
File:
PDF, 1.83 MB
english, 1982
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