Embedded Influence Patterns in Organizational Buying...

Journal of Marketing 1989 / 10 Vol. 53; Iss. 4

Embedded Influence Patterns in Organizational Buying Systems

Ronchetto, John R., Hutt, Michael D., Reingen, Peter H.
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Volume:
53
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298905300404
Date:
October, 1989
File:
PDF, 1.52 MB
english, 1989
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