The Multinomial, Multiattribute Logit Choice Model

The Multinomial, Multiattribute Logit Choice Model

Gensch, Dennis H., Recker, Wilfred W.
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Volume:
16
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377901600117
Date:
February, 1979
File:
PDF, 1.14 MB
english, 1979
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