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The use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality
Fern, Edward F.Volume:
19
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378201900101
Date:
February, 1982
File:
PDF, 1.51 MB
english, 1982