A New Measure of Predictor Variable Importance in Multiple...

Journal of Marketing Research 1978 / 08 Vol. 15; Iss. 3

A New Measure of Predictor Variable Importance in Multiple Regression

Green, Paul E., Carroll, J. Douglas, Desarbo, Wayne S.
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Volume:
15
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377801500305
Date:
August, 1978
File:
PDF, 621 KB
1978
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