The moderating influence of involvement with ICTs in mobile...

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Spanish Journal of Marketing - ESIC 2019 / 03

The moderating influence of involvement with ICTs in mobile services

Calvo-Porral, Cristina, Nieto-Mengotti, Manuel
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Language:
english
Journal:
Spanish Journal of Marketing - ESIC
DOI:
10.1108/SJME-08-2018-0036
Date:
March, 2019
File:
PDF, 246 KB
english, 2019
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