Relational Communication: Form versus Content in the Sales...

Journal of Marketing 1984 / 01 Vol. 48; Iss. 1

Relational Communication: Form versus Content in the Sales Interaction

Soldow, Gary F., Thomas, Gloria Penn
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Volume:
48
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298404800109
Date:
January, 1984
File:
PDF, 1.24 MB
english, 1984
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