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VALUE PROPOSITION: APPLICATION OF VALUE CREATION ACTIVITIES MODEL IN THE SUPERMARKET (VCAM-S)
CONDI, PAULO R., LIMA-FILHO, DARIO DE O., FINOCCHIO, CAROLINE P. S., QUEVEDO-SILVA, FILIPEVolume:
19
Journal:
RAM. Revista de Administração Mackenzie
DOI:
10.1590/1678-6971/eramr180028
Date:
September, 2018
File:
PDF, 470 KB
2018