The Effects of Social Information Cues Featured in SNS Ads...

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Journal of Promotion Management 2019 / 01

The Effects of Social Information Cues Featured in SNS Ads on Unfamiliar Product Adoption

Kim, Hyejin, Park, Keonyoung, Eighmey, John
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Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2018.1500409
Date:
January, 2019
File:
PDF, 2.17 MB
english, 2019
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