Measuring the influence of mere exposure effect of TV...

Information Processing & Management 2019 / 07 Vol. 56; Iss. 4

Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models

Alemán Carreón, Elisa Claire, Nonaka, Hirofumi, Hentona, Asahi, Yamashiro, Hirochika
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Volume:
56
Language:
english
Journal:
Information Processing & Management
DOI:
10.1016/j.ipm.2019.03.007
Date:
July, 2019
File:
PDF, 1018 KB
english, 2019
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