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How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism
Bang, Hyejin, Choi, Dongwon, Wojdynski, Bartosz W., Lee, Yen-ILanguage:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2019.1590069
Date:
April, 2019
File:
PDF, 1.78 MB
english, 2019