Determining Segmentation in Sales Response across Consumer...

Journal of Marketing Research 1998 / 05 Vol. 35; Iss. 2

Determining Segmentation in Sales Response across Consumer Purchase Behaviors

Bucklin, Randolph E., Gupta, Sunil, Siddarth, S.
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Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379803500205
Date:
May, 1998
File:
PDF, 1.09 MB
english, 1998
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