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The Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality
Escandon-Barbosa, Diana, Rialp-Criado, JosepVolume:
31
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2018.1466227
Date:
January, 2019
File:
PDF, 1.87 MB
english, 2019