Two routes of service modularization: advancing...

Two routes of service modularization: advancing standardization and customization

Gremyr, Ida, Valtakoski, Aku, Witell, Lars
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Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-10-2018-0285
Date:
April, 2019
File:
PDF, 305 KB
english, 2019
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