Sales Drive Advertising Expenditures: Evidence for Consumer Packaged and Durable Goods in Germany
Lischka, Juliane A., Kienzler, Stephanie, Mellmann, UlrikeVolume:
6
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v6n1p31
Date:
January, 2014
File:
PDF, 963 KB
english, 2014