Sales Drive Advertising Expenditures: Evidence for Consumer...

Sales Drive Advertising Expenditures: Evidence for Consumer Packaged and Durable Goods in Germany

Lischka, Juliane A., Kienzler, Stephanie, Mellmann, Ulrike
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Volume:
6
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v6n1p31
Date:
January, 2014
File:
PDF, 963 KB
english, 2014
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