Conjointanalyse-basierte Produkt(linien)gestaltung unter...

OR Spectrum 2000 / 02 Vol. 22; Iss. 1

Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen Conjoint-based product (line) design considering competitive reactions

Winfried J. Steiner, Harald Hruschka
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Volume:
22
Language:
german
Pages:
25
DOI:
10.1007/s002910050006
Date:
February, 2000
File:
PDF, 164 KB
german, 2000
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