The consequences of the heritage experience in brand...

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European Journal of Marketing 2019 / 04

The consequences of the heritage experience in brand museums on the consumer–brand relationship

Pulh, Mathilde, Mencarelli, Rémi, Chaney, Damien
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Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-03-2017-0233
Date:
April, 2019
File:
PDF, 228 KB
english, 2019
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