Book Review: Modern Marketing Theory: Critical Issues in...

Journal of Marketing 1991 / 07 Vol. 55; Iss. 3

Book Review: Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

Brown, Stephen W., Brunswick, Gary J.
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Volume:
55
Journal:
Journal of Marketing
DOI:
10.1177/002224299105500309
Date:
July, 1991
File:
PDF, 585 KB
1991
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