Customer Equity Drivers and Future Sales

Journal of Marketing 2008 / 11 Vol. 72; Iss. 6

Customer Equity Drivers and Future Sales

Vogel, Verena, Evanschitzky, Heiner, Ramaseshan, B.
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.72.6.098
Date:
November, 2008
File:
PDF, 86 KB
english, 2008
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