Influence of celebrity factors, consumer attitude and...

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DECISION 2019 / 4

Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression

Arora, Nilesh, Prashar, Sanjeev, Parsad, Chandan, Tata, Sai Vijay
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Language:
english
Journal:
DECISION
DOI:
10.1007/s40622-019-00208-7
Date:
April, 2019
File:
PDF, 374 KB
english, 2019
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