Not one segment: Using global and local BoP characteristics to model country specific consumer profiles
Lappeman, James, Ransome, Kristin, Louw, Zach, Svensson, Göran, Petzer, DanielJohannesLanguage:
english
Journal:
European Business Review
DOI:
10.1108/EBR-01-2018-0027
Date:
April, 2019
File:
PDF, 454 KB
english, 2019