An Exploration of Perceived Risk and Willingness to Try New...

An Exploration of Perceived Risk and Willingness to Try New Products

Popielarz, Donald T.
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Volume:
4
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224376700400405
Date:
November, 1967
File:
PDF, 740 KB
english, 1967
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