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Private-Label Use and Store Loyalty
Ailawadi, Kusum L., Pauwels, Koen, Steenkamp, Jan-Benedict E.M.Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.72.6.019
Date:
November, 2008
File:
PDF, 84 KB
english, 2008