Relationship Maintenance on Social Media: An Examination of...

International Journal of Marketing Studies 2015 / 10 Vol. 7; Iss. 5

Relationship Maintenance on Social Media: An Examination of Personified Brand Characters’ Twitter Accounts

Dodoo, Naa Amponsah, Wu, Linwan
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
7
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v7n5p1
Date:
October, 2015
File:
PDF, 194 KB
english, 2015
Conversion to is in progress
Conversion to is failed