The impact of online buzz on internet IPO valuation

Journal of Strategic Marketing 2019 / 04

The impact of online buzz on internet IPO valuation

Keel, Astrid L., Lending, Claire E., Marshall, Beverly
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2019.1593222
Date:
April, 2019
File:
PDF, 1.63 MB
english, 2019
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